STRATEGIC ANALYSIS
Researched past and present conditions of the Coach Company, using internal an external analysis. Developed the business strategy with a S.W.O.T analysis and determined the best method to evaluate the strategic implementation.
SKILLS
Market Research
Critical Analysis
Business
Group teamwork
STRATEGY
IMPLEMENTATION
INCREASE SALES, BRAND VALUE AND CASH FLOW EXPAND TO NEW MARKETS AS HOME MERCHANDISING
Coach will expand its products to Home Merchandising as well as providing a deeper engagement with current customer and acquiring new ones. Coach Home brand will compete with some fashion brans as Armani Home, that is already part of this market. Coach Home will implement this strategy in targeted locations
EVALUATION
Coach Brand will evaluate this strategy by doing market research and evaluating the cash flow. Develop an income statement evaluation to determine the overall profitability of the firm over the period of the six months period of the strategy implementation. Market share and customer data base will be done.